• Timing
• Curriculum
• Selected students

Monday, Oct. 30th

9.00 –10.00 Welcome & Agenda
10.00 –10.15 Break
10.15 –11.00 Leo Academy & Leo Burnett
11.00 –13.00 Leo Burnett History
13.00 –14.00 Lunch
14.00 –16.00 Leo Burnett Romania (history & credential)
16.00 –16.15 Break
16.15 –18.00 Working in an advertising agency

Tuesday, Oct. 31th

9.00 -11.15 Marketing Basics –About Brands
11.15 –11.30 Break
11.30 –13.00 Strategic Planning Intro
13.00 –14.00 Planning cycle
14.00 –15.00 Lunch
15.00 –17.00 Types of communication strategies
17.00 –17.15 Break
17.15 –20.00 Workshop

Wednesday, Nov. 1st

9.00 –11.45 About positioning
11.45 –12.00 Break
12.00 –14.00 On Insights
14.00 –15.00 Lunch
15.00 –17.00 Leo's strategic tool
17.00 –17.15 Break
17.15 –18.45 Advertising research basics
18.45 –19.45 Evaluating advertising & Open discussions

20.00 Special Guest: Narcis Horhoianu –Associate Marketing Director P&G Balkans

Thursday, Nov. 2nd

9.00 –14.00 Idea Management (part 1)
14.00 –15.00 Lunch
15.00 –18.45 Idea Management (part 2)

19.00 Special Guest: Andrei Cohn –Creative Director Cohn & Jansen

Friday, Nov. 3rd

9.00 –10.30 7+ system
10.30 –12.00 Advertising Idea vs. Executional Idea
12.00 –12.15 Break
12.15 –14.00 Creative techniques (part 1)
14.00 –15.00 Lunch
15.00 –16.30 Creative techniques (part 2)
16.30 –16.45 Break
16.45 –18.00 Print advertising
18.00 –19.30 Art Direction Basics

Saturday, Nov. 4th – Specialized workshops

Group 1–Strategy
9.00 –18.00 Case studies, Writing creative briefs, Strategic tools

Group 2–Creative
9.00–18.00 Selling creative work

Sunday, Nov. 5th – Optional training

11.00 –14.00 Beyond classic advertising campaings –360 introduction
14.00 –15.00 Lunch
15.00 –17.00 Open discussions

Monday, Nov. 6th

9.00 –11.00 Media Basics & Creative media
11.00 –12.00 Integrated Communication Campaigns
12.00 –12.15 Break
12.15 –14.00 Direct Communication Basics
14.00 –15.00 Lunch
15.00 –16.30 DM Principles
16.30 –16.45 Break
16.45 –18.45 Digital / Interactive Advertising

19.00 Special Guest: Calin Clej –Consumer Marketing Manager QAB

Tuesday, Nov. 7th

9.00 –11.00 Consumer Promotions –How to's
11.00 –11.15 Break
11.15 –13.30 Event Architecture
13.30 –14.30 Lunch
14.30 –16.30 Audio / Video Production
16.30 –16.45 Break
16.45 –18.45 Photography

19.00 Special Guest: Radu Muntean –Director

Wednesday, Nov. 8th

9.00 –14.00 General skills (part 1) –presentation skills
14.00 –15.00 Lunch
15.00 –19.00 General skills (part 2) –time management
19.00 Individual exams announcing

Thursday, Nov. 9th

9.00 –11.30 Creativity Ro vs. Europe
11.30 –11.45 Break
11.45 –14.00 Brand Building Advertising
14.00 –15.00 Lunch

15.00 Special Guest Speakers:
Aneta Bogdan–Managing Partner Brandient
Mihai Ghyka–General Manager InBev Romania

Friday, Nov. 10th –Sunday, Nov. 12th

Individual work

Monday, Nov. 13th

10.00 –11.00 Receiving individual applications
11.00 –11.30 Break
12.00 –14.00 Team projects announcing

Tuesday, Nov. 14th –Thursday, Nov. 16th

Team work

Friday, Nov. 17th

11.00 –14.00 Teams' final exam presentations
14.00 –15.00 Lunch
18.00 –20.00 Awards gala